Strategist who quickly gets down to essentials …

Waheed is a big picture guy. He’s second to none at getting to the very heart of complex problems. His years of experience as a marketing strategist help him out there. He worked with multinationals like Unilever, Philips, and ING, where he learned: ‘Everything you do should contribute to strategic goals — even if it’s a buy-one-get-one-free offer that we’re talking about.’

… and makes sure that you really have a solid basis

Just winging change is pointless. That’s why Waheed helps organizations get their mission, vision, and strategy completely clear. ‘And internalized by the people on the shop floor. Because it’s only when everyone knows why you’re doing something that you can all pull together to do it better.’ That’s the sound basis you need to make changing processes and structures easier and more worthwhile.

Waheed loves traveling – and lots of it. You might bump into him in Pakistan while he’s visiting family, or in Italy for the food and drink.